ToolnozaFormula and method
Clicks = volume × CTR. Revenue = clicks × conversion rate × order value. Net profit = revenue × gross margin − total cost. ROI = net profit / cost × 100. PPC cost = clicks × CPC + fixed cost.
Worked example
1,000 searches × 10% CTR = 100 clicks. At 5% conversion, value 100 and 40% margin: 200 gross profit. A cost of 100 gives 100% ROI.
Limits and assumptions
Scenario model only: no keyword data or rankings are fetched. Use one currency and one monthly period. Expected conversions can be fractional. ROI is undefined when total cost is zero.
Frequently asked questions
How is the result calculated?
Clicks = volume × CTR. Revenue = clicks × conversion rate × order value. Net profit = revenue × gross margin − total cost. ROI = net profit / cost × 100. PPC cost = clicks × CPC + fixed cost.
What should I check before using it?
Scenario model only: no keyword data or rankings are fetched. Use one currency and one monthly period. Expected conversions can be fractional. ROI is undefined when total cost is zero.