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SOCIAL TOOL

Instagram Engagement Rate Calculator

Calculate one Instagram post’s engagement rate by followers or reach.

Instagram Engagement Rate Calculator

FREE ONLINE TOOL

Engagement rate

12%

Total interactions: 120 · Followers: 1,000

For one post: (likes + comments + saves + shares) ÷ followers or reach × 100. Use the same post and reporting period. Interactions are not unique people; the rate can exceed 100%. Compare only the same denominator and included metrics.

STEP BY STEP

How to use instagram engagement rate calculator

  1. Review the calculation and scenario assumptions.
  2. Compare values from the same reporting period.

IN PRACTICE

Example

(100 + 10 + 5 + 5) ÷ 1 000 × 100 = 12 %

GOOD TO KNOW

How does it work?

For one post: (likes + comments + saves + shares) ÷ followers or reach × 100. Use the same post and reporting period. Interactions are not unique people; the rate can exceed 100%. Compare only the same denominator and included metrics.

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Method and official documentation

For one post: (likes + comments + saves + shares) ÷ followers or reach × 100. Use the same post and reporting period. Interactions are not unique people; the rate can exceed 100%. Compare only the same denominator and included metrics.